Jimmy John’s, the Sandwich-creator, is placing itself as the first nationwide restaurant chain to emerge publicly in opposition to 3rd-party delivery applications such as Uber Eats, Door Dash, and GrubHub. The firm disclosed a new marketing campaign recently in which it promises never to employ delivery applications, calling them scandalously unreliable, and praising itself for bucking an industry fashion. “We need to manage the experience from the fresh prepared to the hand off to the user,” claimed CEO of Jimmy John’s, James North, to the media in an interview.
Food delivery in recent years has emerged into a multibillion-dollar sector, due to the rising popularity of apps such as GrubHub and Uber Eats. The $13 Billion 3rd-party food delivery sector is planned to increase at a 13.5% every year, but Jimmy John’s claims that users are being left in the lurch. The sandwich chain custom-built a poll from Boston Consulting to measure public opinion on 3rd-party applications, and the outcomes were less than positive.
On a related note, there’s good news for users who don’t have issue to leave their homes for their morning coffee. Starbucks earlier declared that it is extending its delivery affiliation with UberEats to 2,000 additional stores in the US. This makes up almost 1/4th of all Starbucks stores in the nation. Dubbed as Starbucks Delivers, the service has been working as a pilot program from September 2018 in Tokyo, Miami, and a few cities in China. Starbucks claims that it will be extending the service to 7 more metropolitan regions starting in 2019 in the US.
Starbucks has provided deliveries since 2015 via Postmates, but the firm claims that its new program learns more from its experience in China. Since rolling out the program with Alibaba’s Ele.me (the leading food delivery service in China) 3 Months back, the firm claims that it has brought delivery abilities to 2,000 shops all over 30 cities.